Plans & Devices Redesign - My TELUS App

Overview

  • Previous Plans & Devices tab did not include any usage information or self-serve activities

  • UXR showed there was a strong mental connection between usage and customer’s plans

  • Usage exists in its own tab, along with all usage-related self-serve activities

  • Solution: Add a usage bar and other optimized self-serve actions to the Plans & Devices screen to consolidate Usage with P&D and ultimately streamline the user’s journey

Problem

  • Current usage page design is outdated

  • IA was confusing and didn’t make sense

  • Developers and product team wanted to sunset the usage page

  • Customers were looking for usage information on their plans page

Usage

Plans & Devices

  • One-stop shop for all usage and plan-related tasks

  • Implement usage-related self-serve actions into the Plans & Devices tab of My TELUS app

Goals

  • Make a case for removing the usage tab from the bottom nav by consolidating information and rebuilding select pages in React Native

Solution

Wireframing and Auditing

  • Explored many different approaches, including reimaginations and north star solutions

  • Picked an approach based on our own knowledge of how the customer base uses the app

  • Various rounds of review with leads and colleagues

UX Research

  • After aligning on an approach, we conducted moderated testing with 10 participants to see if users understood our new design approach

  • Received feedback on the addition of the usage bar, CTAs, and subscriber selection on the Plans & Devices screen

  • Results pointed out flaws in our approach, which led us to pivot and implement feedback into our design

Final Design

  • We took our learnings from UXR, multiple review sessions and feedback sessions to refine our approach

  • Our final design had the following additions/changes:

    • A usage bar was added to the plans and devices screen, along with a cellular data toggle

    • Multiple self-serve CTAs from the current usage page were added to P&D, allowing users to manage their data and view their usage records from the P&D experience

  • The main addition of this redesign was adding the usage bar on P&D, which we hope helps customers with recognition rather than recall when all the primary information they need is accessed and viewed on one screen, streamlining the mobile experience for them

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